DANIELRIJO

DISPLAY+RTB

Global Marketing

Born in Lisbon, living in Germany. Agency, Client, Startup, Trading Desk experience. More than 5 years in Online Marketing (Search, Social, Video, Audio, Display and Mobile). More than 3 years in programmatic (Doubleclick All Suite, Appnexus, MediaMath, AOL, Adform). Extensive experience in tracking and adserving (web and app).

Phone        49 176 433 433 05
Web           rijo.io
Email         daniel@rijo.io

SKILLS

  • Appnexus
  • Doubleclick
  • Mediamath
  • Adform
  • AOL
  • Google Analytics
  • Google Adwords

CERTIFICATIONS

  • Doubleclick
  • Adwords
  • Google Analytics
  • All Products
  • All Products
  • All Products

WHERE I EXCEL

  • Project Management
  • Optimization & Execution

WORK EXPERIENCE

Havas Media is a media agency based in Frankfurt, in the top 10 of marketing agencies in Germany, with more than 300 employees from 30 different countries. Clients I was dedicated: European Central Bank, Axa, DBV Deutsche Beamtenversicherung, Studiocanal, Nintendo, IKB Deutsche Industriebank, IMC Toys, Sonae Sierra, LG, o2 (Telefonica). My main responsibility in Havas is buying traffic in programmatic, using multiple dsp's (DBM, Appnexus, MediaMath, ONE by AOL) via Affiperf, optimizing to achieve the customer goals.
  • Audibene
  • RTB & Display Manager
  • 2015 - 2015
  • Full Time
Development of an RTB strategy (retargeting & prospecting) and implementation internationally. Define, set up and implement the ad server tracking in all marketing channels, connecting Google Tag Manager, Google Analytics, Salesforce (call center/sales) and Adform (ad server).
  • Foodpanda
  • Display / RTB Manager
  • 2014 - 2015
  • Full Time
Responsible to create and optimize e-commerce campaigns in RTB and Facebook (App, Mobile, Video and Desktop), achieving CPO targets on 40 countries. Setup of full Doubleclick Stack Solution and Facebook Atlas.
  • Adclick
  • Media Buying Team Leader
  • 2014 - 2014
  • Full Time
Managing the media buying team (4 FTE) and the relationship with suppliers like Google, Facebook and Microsoft, organizing trainings and activities. Introduction of new PPC and RTB platforms and development of new traffic strategies among clients. Analyze, report performance and develop search, display, social, remarketing and RTB campaigns.
Development of the digital and call center channel in central Europe. SEO, PPC, CRM (database analysis, email and SMS) leading to an increase of call center revenue of 200% in 6 months.

EDUCATION

Specialization in Culture and Arts Management.
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